Problems are the most inspiring subject for naturally inquisitive, intuitive and creative minds. It is not the morbidity of wallowing in the problem, but the thrill of solving it. Finding new ways to navigate around a problem in order to rescue the business and the brand for its forthcoming future.

At LBA we believe every problem solved gives a brand a new beginning. It is encapsulated in our symbol of the New Moon. Whether its a new insight, a refined positioning, or a new creative expansion, it will all help the brand overcome real and potential problems and move forward with a new beginning. 




Adrian Goldthorpe
Managing Partner

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Meg Furness
Managing Partner

Adrian Goldthorpe leads LBA, as Managing Partner since 2011. Together with the management board he leads a team of creatives, client consultants and innovation & strategy consultants. He is passionately committed to solving problems through a mix of deep consumer understanding and creative intuition. His core focus is on branding strategy and developing tools which strengthen the branding process.

Before LBA, Adrian worked as European Head of Strategy and Innovation for FutureBrand working across most product sectors and countries including Brazil, Russia, China, Japan, USA and almost every corner of Europe. His intercultural understanding influenced his successful work for international brands such as ABInbev, Unilever, Kraft, Cadbury, Nestlé, Verizon and UEFA.

Adrian has a BA (hons), MSc, PgDipM and is member of the Chartered Institute of Marketing, Design & Art Directors Association, and the Institute of Directors. He is also a visiting lecturer at institutions in the UK, France and Russia.


Since 2012 Meg Furness has been a Managing Partner at LBA. Together with Management Team she is responsible for client consulting and operations as well as providing leadership and mentorship to the creatives, client consultants and strategists with a focus on growing existing client relationships.

Meg has over 20 year of experience in strategic and tactical brand communication. She is an experienced creative thinker, who has a comprehensive understanding of the theories and practices of consumer marketing and research. She has an extensive integrated background; TV, radio, interactive/digital, press, outdoor, exhibitions, retail, product & structure, print, packaging, brand activation, experiential and strategic branding, working for international brand such as: McDonald’s, Unilever, BBC, General Mills, Wholefoods, AbInbev and Prada.

Before LBA, she was a member of the London Management Team for FutureBrand and has worked and lived in the USA whilst at The Marketing Store.

Meg has a DIP, BA(hons) and a MBA(AMBA)



LBA has become an essential part of my strategic planning. They don’t allow you to sit still or take the easy options. They challenge your conventional thinking, stretch you in ways you hadn’t thought of, yet help you to land in a place that empowers you to accelerate growth.
— Mark Davis, Marketing Director - Brown-Forman
LBA was a fundamental pillar in the redefinition of the Friskies Catfood Brand in Europe, providing strategic input and design direction while understanding the business reality the Brand was in.
The combination of both sides of the equation made LBA be more than a partner: they were an extended part of our team that we could trust in delivering actionable strategic thinking as well equity building initiatives.
— Xavier Garcia, Brand Leader – Nestlé Purina Pet Care Europe
Comprehension of the business issues faced and their context is the key platform on which insight discovery is built. Get this right and the future orientation and business strategy become clearer and easier to define. LBA does this extremely well and have certainly helped us and made a real difference.
— Simon Guffogg, Marketing Director - Metsa
Working with Adrian Goldthorpe and the LBA team was incredibly refreshing. Their approach to brand building is bold, yet disciplined and pragmatic; it’s also supported by many ideas on how to effectively get the brand core message across to consumers. Last but not least, they were always relaxed and fun to work with!
— Frederic Savary, Head of Strategic Product Development - ITG