Adrian Goldthorpe leads LBA, as Managing Partner since 2011. Together with the management board he leads a team of creatives, client consultants and innovation & strategy consultants. He is passionately committed to solving problems through a mix of deep consumer understanding and creative intuition. His core focus is on branding strategy and developing tools which strengthen the branding process.
Before LBA, Adrian worked as European Head of Strategy and Innovation for FutureBrand working across most product sectors and countries including Brazil, Russia, China, Japan, USA and almost every corner of Europe. His intercultural understanding influenced his successful work for international brands such as ABInbev, Unilever, Kraft, Cadbury, Nestlé, Verizon and UEFA.
Adrian has a BA (hons), MSc, PgDipM and is member of the Chartered Institute of Marketing, Design & Art Directors Association, and the Institute of Directors. He is also a visiting lecturer at institutions in the UK, France and Russia.
Since 2012 Meg Furness has been a Managing Partner at LBA. Together with Management Team she is responsible for client consulting and operations as well as providing leadership and mentorship to the creatives, client consultants and strategists with a focus on growing existing client relationships.
Meg has over 20 year of experience in strategic and tactical brand communication. She is an experienced creative thinker, who has a comprehensive understanding of the theories and practices of consumer marketing and research. She has an extensive integrated background; TV, radio, interactive/digital, press, outdoor, exhibitions, retail, product & structure, print, packaging, brand activation, experiential and strategic branding, working for international brand such as: McDonald’s, Unilever, BBC, General Mills, Wholefoods, AbInbev and Prada.
Before LBA, she was a member of the London Management Team for FutureBrand and has worked and lived in the USA whilst at The Marketing Store.
Meg has a DIP, BA(hons) and a MBA(AMBA)