A NEW OFFERING
B&N Bank asked Lothar Bohm to help them develop a new offering that will bring more customers, who seek greater convenience and flexibility, whilst also allowing B&N Bank to avoid major investments into the traditional retail channels.
Elixir is set to revolutionize the way Russians bank, offering the countries first exclusively on-line bank. Lothar Böhm has worked across the entire Elixir project: from consumer immersion and the development of strategy through the creation of the core identity to each and every touch point.
We developed a new concept of direct banking to answer the commercial objectives of B&N Bank. We thought about the needs of the Russian consumers thirsty for the financial freedom achieved swiftly.
Tapping directly into the Russian pchyche and traditional fairytales, whilst capitalising on the stability and trust of the main B&N Bank, we came up with a concept of transformation – Elixir.