BEBE YOUNG CARE

JOHNSON & JOHNSON

 

THE TREND BRAND FOR YOUNG ADULTS

BACKGROUND

"bebe zartpflege" (child care) builds the nucleus of Johnson & Johnson's "bebe young care". Since the 90ties, the brand is targeted at adolescent girls and young women who have outgrown child care and want products tailored to their needs.

BRAND VISION

Over the years “bebe young care” has been committed to high quality values and high innovation rates. The design language should therefore emphasize the unique product benefit, but also enrich the brand.

DESIGN

With soft colours, feminine shapes, charming illustrations and playful typography united under one umbrella brand, "bebe young care" is becoming a real eye catcher and trendsetter in the drugstore shelf.

INSIGHT DRIVEN PRODUCT AND DESIGN DEVELOPMENT