GOLDEN VIRGINIA

IMPERIAL TOBACCO

 

CONTEMPORARY INTERPRETATION OF NOBLE HERITAGE

BACKGROUND

Since 1877, Golden Virginia has been standing for high-quality, hand-picked tobacco. Through the years the competitive pressure increased and the competitive market has grown therefor it was time for a relaunch for the number #1 RYO brand worldwide.

BRAND VISION

Golden Virginia should be more firmly anchored in the RYO premium segment and should function at the same time as the umbrella brand for future line extensions.

DESIGN

We created a contemporary interpretation of noble heritage by adding stronger premium cues and adjusting the colours. The more unique & special logo is still a reminiscence to the past but interpretated for the future. The artificial appearance gave way to an individual expression of craftmanship ruled by the sophisticated use of gold and the uniqueness of its logotype.