OTRIVEN

NOVARTIS

 

ONE UNIQUE GLOBAL DESIGN PLATFORM

BACKGROUND

There are many reasons for a stuffy nose: colds, hay fever, sinusitis, as well as infants and children sniffing. Otriven provides a reliable solution and allows users around the world to breathe freely again.

BRAND VISION

The Otriven brand stands for "the sigh of relief and revive". This promise should be redeemed in the new, globally understandable key visual. Moreover, the relaunch was planned to structure the portfolio for users and marketing agents.

DESIGN

After analysing the consumer needs and the demands of marketing agents, we chose a global easily comprehensible key visual: The floating sail. It visualises the promise of Otriven, grabs attention on the shelf and is an ideal design element for all communication materials.