JOHNSON & JOHNSON
COMMUNICATING CARE & TRUST
We have accompanied Penaten for 30 years with 5 design generations. The growing consumer market and intensifying brand loyalty shows that design is able to communicate emotions, gentleness, confidence and competence.
For decades Penaten stands out with its evolutionary designs, innovative products and high quality.
The key brand values of Penaten “care & trust” led our design work. With evolutionary steps we kept the brand character on a contemporary level. Global designs were adapted to local needs. The revised, reduced packaging design and a clear assortment structure offer optimal orientation and relieve the buying decision.