RESOLVE

RECKITT BENCKISER

 

STRENGTHEN RB'S RESOLVE

BACKGROUND

The successful US-American stain, carpet and textile cleaning brand within RB’s broad range keeps your carpets clean and fresh. Resolve equips households in Canada, Peru and the USA with solutions from Carpet & Upholstery Cleaners and Stain Removers to Pet High Traffic Foam with ODOR.

BRAND VISION

Target was to increase Resolve’s market share by enhancing brand impact, increasing brand value and improving portfolio navigation. While at the same time structuring the assortment.

DESIGN

The brand mark was strengthened by adding dynamism and modernity. The jewel device behind the name mark emphasizes the