CONSUMER TRENDS RESEARCH
Primula cheese is a spreadable cheese product manufactured by Kavli UK, which is part of the lager Kavli Group. The company's sole purpose is to generate funds for good causes.
The Primula brand team approached LBA with the aim to find out why current consumers are engaging with the spreadable cheese category, and to uncover the reasons why potential consumers might not, in order to identify opportunities and avenues for improvement and growth.
With the aim to uncover richer and deeper insights, LBA organised a series of consumer immersions in the South, Midlands, and North of England with current and potential spreadable cheese consumers. Throughout this journey, LBA gathered diverse insights that have helped the Primula team to sense-check and future-proof their product pipeline.