CONSUMER PURCHASING METHOD RESEARCH
St Helen's Farm is a goats' farm based in East Yorkshire that produces a variety of products such as milk, butter, cheese, yogurt, cream, and ice cream. With products like goat's milk, the team at St Helen's Farm seek to provide a natural and healthier alternative to mass-produced cow's milk.
St Helen's Farm approached LBA with the aim to find out why current consumers are engaging with goat's milk and uncover the potential reasons why prospective consumers might not. This will help identify potential opportunities and avenues for improvement & future growth.
With the aim to uncover richer and deeper insights, LBA organised a series of consumer immersions in the South, Midlands and North of England with current and potential goat's milk consumers. Throughout this journey, LBA gathered diverse insights relating to cow's milk, goat's milk, and alternative milks that helped ST Helen's Farm to sense-check and future-proof their product pipeline.
We looked into people's fridge to collect data and develop insights.