DEVELOPMENT OF BRAND FOR NEW INSTITUTION
UEFA is the official body for the European football responsible to its member associations for the governing of the sport of football in Europe. One of UEFA'S core purposes is to 'Inspire Excellence in Football' through its key commitment of protecting and promoting football in Europe.
UEFA seeks to name and design a logo for its foundation, The UEFA Foundation. The branding of this new foundation had to portray the core value and mission of the organisation: to support, aid and provide relief to at-risk-youth using the power of football through the support of the foundation.
LBA developed a logo that reflected how the UEFA Foundation would help the personal development and growth of each individual by designing different circles at different points of the letters. The circles connecting the ends of each letter allude to both a ball and a person to communicate the powerful connection between youth and football.