A NEW OFFERING
B&N Bank asked LBA to help them develop a new offering that will bring more customers, who seek greater convenience and flexibility, whilst also allowing B&N Bank to avoid major investments into traditional retail channels.
Elixir is set to revolutionise the way Russians bank, offering the country's first exclusively online bank. LBA has worked across the entire Elixir project: from consumer immersion and the development of strategy, through the creation of the core identity, to each and every touch point.
We developed a new concept of direct banking to answer the commercial objectives of B&N Bank. We thought about the needs of the Russian consumers thirsty for the financial freedom achieved swiftly.
Tapping directly into the Russian psyche and traditional fairytales, whilst capitalising on the stability and trust of the main B&N Bank, we came up with a concept of transformation – Elixir.