VISIBLE AND UNDERSTANDABLE
Besides Bosch’s garden tools, the company produces power tools for home improvement enthusiasts and professional tools for the industry. The garden tools ensure effortless gardening that will help you enjoy your outdoor living area.
Bosch wanted to address a new and wider audience with their tools. To attract also inexperienced gardeners the whole packaging has to be self-explaining and emotionally involving.
After a detailed analysis of the competitive set in Germany and the UK, we revised the brand architecture and proposition to create an emotional, attractive product image by establishing a visual world that describes the application. We created a visible and understandable icon system for all target groups combined with a clear information structure and hierarchies on the packaging to soften access barriers for inexperienced gardeners.
The Product photography is expressive and modern, with lights emphasising on product quality and performance. Additionally, we paid special attention to the visual imagery of the usage area. With a sharp focus on the product performance subject and out of focus backgrounds or foregrounds, we created a unique perspective and depth. Thus, emotional gardening or, as we call it, the „BOSCH feeling“ comes alive.