DAVIDOFF ID

INSPIRING IDEAS

BACKGROUND

When Zino Davidoff created his cigarettes he did it with an attitude as opposed to a demographic in mind. His attitude was elegant and refined, as well as contemporary and forward thinking.

This is our aim for Davidoff iD.

THE PROBLEM

New Davidoff iD offers a premium cigarette experience and the discovery of inspiring iDeas.

This is one of the most impactful global launches in the history of Imperial Tobacco, designed to extend Davidoff’s premium portfolio to a wider group.

THE SOLUTION

Davidoff iD is about discovering something new every day. iD also has a unique pack with innovative finishes, creative details, and lively colours that contrast with its modern black or stylish ivory. When the pack is opened, a range of different designs will appear. Behind each iD logo lies commissioned artwork from selected artists from all over the world.

DESIGNS