PENATEN

 JOHNSON & JOHNSON PRODUCT

JOHNSON & JOHNSON PRODUCT

COMMUNICATING CARE & TRUST

BACKGROUND

We have accompanied Penaten for 30 years with 5 design generations. The growing consumer market and intensifying brand loyalty shows that design is able to communicate emotions, gentleness, confidence and competence.

THE PROBLEM

For decades, Penaten has stood out with its evolutionary designs, innovative products, and high quality.

THE SOLUTION

The key brand values of Penaten, “care & trust”, led our design work. With evolutionary steps we kept the brand character on a contemporary level. Global designs were adapted to local needs. The revised, reduced packaging design, and a clear assortment structure offer optimal orientation and relieve the buying decision.

DESIGNS

 THE EVOLUTION OF PENATEN'S PACKAGING AND DESIGN

THE EVOLUTION OF PENATEN'S PACKAGING AND DESIGN

 DIFFERENT CODES USED FOR DIFFERENT PRODUCT OFFERINGS

DIFFERENT CODES USED FOR DIFFERENT PRODUCT OFFERINGS