REDD'S

SAB MILLER

SAB MILLER

BE DIFFERENT

BACKGROUND

Redd’s is a brand different than all the rest. It’s fruit flavoured and refreshing – a perfect choice for women at parties and low-key get-togethers with friends.

THE PROBLEM

Redd’s Apple entered Kompania Piwowarska’s portfolio in 2000. Since 2001 Redd’s has been the leader in the category of flavoured beers. Further versions followed and the brand was ready for a relaunch to ease navigation for customers and increase satisfaction with their choice.

THE SOLUTION

For the new positioning we created a unique visual identity of the brand and consistent packaging designs. Its characteristic vertical shape and layout are totally standing out on the shelf to meet consumers' expectations towards new, unique, revolutionary designs.

DESIGNS