RIBENA

 GLAXOSMITHKLINE

GLAXOSMITHKLINE

RANGE DESIGN FOR ALL-THE-BERRYNESS

BACKGROUND

Ribena is a much loved English traditional brand of fruit-based uncarbonated and carbonated soft drink and fruit drink concentrate. Introduced in 1938 the original and most common variety contains real blackcurrant juice. The name derives from the botanical name “ribes”.

THE PROBLEM

We have been working closely with Ribena for 8 years, helping the brand to stay relevant to its target audience, in line with shifting brand strategies.

THE SOLUTION

To appeal teens while not alienating mums, we used cross-generational design, illustration styles and sensible tone of voice. Each range has an upbeat personality and unique shape.

DESIGNS