LIFESTYLE WHERE IT'S LEAST EXPECTED
TENA, owned by SCA, is a leading global hygiene and forest products company, is the UK and Republic of Ireland's leading continence care brand, and is relied upon to improve the quality of life for those living or working with incontinence. Absorbent bodyworn products have driven the evolution of hygiene standards in modern society and TENA plays an important role in this.
TENA offers an extensive product range with its original brand image. However, a new category language was desired by the audience. The market demanded a more feminine-oriented product to resolve their feminine hygiene needs.
A new product was developed: the Tena Lights range. This product helps and prepares women with unexpected menstrual cycle incidents. The packaging identity of Tena Lights reflects comfort and relief to counteract the feeling of embarrassment and stress most women feel in these situations.