Business problems come in all shapes and sizes, from understanding how to leverage commercial value from a portfolio, deciding where to focus & prioritise, to creating new products, services or business ideas that can either reduce costs or enhance margin contribution.
Brand problems can be as broad as 'What is our purpose?', 'What do we stand for?', and 'Who is my consumer?' or as immediate as 'why is my brand beginning to fade?' or 'How do I counter competitor activity?'.
For all of these LBA has tools to help solve the problem together, from brand purpose & positioning, to portfolio strategy and activation planning.